Monty's favourite letter of the month
February 6th, 2012
Greetings all,
This is a little earlier than usual, however had to share this cracking email as it did make this cat chuckle:-
Dear Monty, you being the cat in charge I thought I should drop you a line to say how much I have enjoyed my fireside fudge with crystallised ginger. I do agree that it is the richest and tastiest delectable fudge. Purrrr fection...meow! I can tell from the packaging that you are 'top dog', pardon the pun. When my human opened up the packet I awoke from my own cosy fireside and leapt onto her lap, purring profusely, rubbing my nose along the edge of the box, just delightful Monty, as you can imaging. We have really bonded since that night so thank you for understanding humans and their need to develop good relations with their master. Regards. Fudge.
P.s. Please send her another box soon xx
Thank you Fudge for your considerate email - with your human companion suitably topped up with delectable treats I would expect you have run of the manor. Glad to hear things are as they should be!
~Kind regards,
The Cat in Charge
Click here for more info on Monty Bojangles range of Fudges
Monty's favourite letters of the month
January 20th, 2012Greetings all! Find below two fabulous emails worthy of a 'Monty's favourite letters of the month' post:-
"Dear Monty
I'm going get straight to the paw'oint..
Are you single? My cat in looking for a mate to take long walks along thewindowsill with, and to have fun frolicking in the litter tray. I look forward to your response.
James
PS. Your rhubarb and custard sweets are divine"
Thank you James - divine was the goal. Regards your feline advances, I regret to be far too busy in the kitchens and concept rooms at MB HQ to consider such pleasant distractions - much to my regret and lose (but perhaps your gain as am cooking up some cracking goodies!).
"Hello, I had the privilege of receiving a box of your truffles from my sister. She could not have given me a nicer gift. I loved every bite of these truffles and have never tasted anything so smooth and chocolatey and just so fantastic. Thank you so much for such love in this recipe. Thank you.
Mary."
Likewise Mary thank you for your generous praise! For those yet to try my fine wares please visit the Monty Bojangles product catalogue for details of the full range. Also available for mail order.
Warmest regards,
The Cat in Charge
At Christmas my paws float an inch above the cobbles
December 6th, 2011
Greetings this fine December,
Many might have noticed that I have been rather incommunicado these last few weeks - this can be attributed purely to the blistering activity here at MB head office that has consumed my time almost entirely. All swanning has ceased, naps a thing of the past, indeed this tatty cat has not had his ear scratched for many a late night(!). Much however I am pleased to report has been achieved for this high price.
Hence the present stream of consciousness - an update of sorts for all (or anyone) interested in the musings and movements of the cat in charge.
First things first - sales are booming! My dusted truffles are selling a storm in Waitrose as well as in their new outlets in Tesco, Boots, Julian Graves and One Stop! I continue to receive frequent and entertaining mail from inspired truffle lovers praising their cocoa dusted chocolatey heavenliness - correspondence I will never tire of receiving. Likewise I have been besieged with much buoyant beaming praise for my Best of British Sweetie Tubs in Tesco likewise going down a sweetie storm - it fills this cat with kitty satisfaction to imagine hundreds of stockings chocker with MB tasty noshables this Christmas!
Next in the scattershot of thoughts from my ditzy brain comes my divine Dragée. My word are these worth a try - found in your local Waitrose and made with a recipe that I developed closely with my chocolatiers to bring to the shelves (in tidy vivid MB bundles) a truly luxury eat. During their development I (naturally) researched much of the comparable offers in the marketplace. I can say with honest candour that these were unanimously mediocre. The nuts were flavourless, and the fruit was dry and artificial. From this less-than-satisfactory fieldwork I drove doubly hard - experimenting with heightening flavour by flame toasting my hazelnuts and selecting only the most moist and soft, succulent orange peel. These ingredients perfected I moved on to choosing the enrobing chocolate, selecting a range with delicately complimentary notes to create the ultimate Dragée eat. This I can report with confidence I have achieved - take it from the cat in charge!
Easter Egg creation is well under way for our Best of British range that will be stocked in Waitrose and Tesco - the range, affectionately named by yours truly as the 'grandfather clock' eggs are packed full of sugary goodness with delicious creamy milk chocolate eggs within.
Last but by no means least comes Robinsons. I am exceptionally proud of my Robinsons and Fruit Shoot confectionery development team. Each one an electrifying sparkful brain box of enigmatic ideas and explosive potential! From this mélange of creativity has come a range of new sugar confections matching the Robinsons flavours that I truly cannot wait to unleash. Unfortunately these are extremely top secret and it's not worth my few remaining whiskers to tell you all just yet.
Keep the mail, Facebook messages and tweets coming - I love to read them when I achieve a moments peace.
Warmest regards,
The Cat in Charge
Robinsons Sweets Launch in Poundland: Daily Star Coverage
August 15th, 2011
Greetings all,
The Cat in Charge has launched 2 new Robinsons Sweets bags into Poundland! Introducing the Apple and Blackcurrant 125g and Orange 125g treat size bags, each retailing for £1.00 and for sale exclusively in Poundland for 2011. These bags are packed full of lusciously juicy sweets, bursting with flavour and made with the same highest quality and care as the other products in the range, all using natural colours and flavours and real fruit juices.
The Daily Star splashed its front cover today with a fabulous giveaway - 1 free bag for every reader - available for 1 day only.
Warmest Regards,
The Cat in Charge
Hancocks Cash and Carry launches Robinsons Pick & Mix Jars
June 21st, 2011
As the Wimbledon Tennis Championship looms, this cat has launched into Hancocks cash and carry a range of three Robinsons Pick & Mix fruit jars full of juicy fruit sweets!
These 2.72kg jars are packed full of individually wrapped Robinsons sweets, made with natural flavours, natural colours and fruit juices. The flavours at launch are:-
Robinsons Barley Fruits
Robinsons Classic Fruits
Robinsons Apple & Blackcurrant
“We are really excited about this exclusive launch and Robinsons sweets should be a great addition to our existing range of sweet jars. Pick and mix sweets continue to be a strong growth area within confectionery and retailers now understand the high margins that this sector can command.
Sugar confectionery comes into its own during the summer months and as Robinsons has such a strong association with Wimbledon, June is the perfect time to launch Robinsons sweets which we expect to become a firm favourite very quickly indeed” says Jonathan Summerley, Hancocks purchasing director.
Warmest Regards,
The Cat in Charge

